Technology Levels the Playing Field
One advantage small business has gained over the years is the ready availability of sophisticated technology that was once the exclusive asset of the largest corporations. But with this benefit comes the additional responsibility of proficient management of that technology.
Customers Demand Better Service
Today’s customer has come to expect the greater convenience and efficiency the Internet Age, with online connectivity to company accounts, or at least computerized records, information databases, and customer management systems.
A Technology Breakdown Can Be a Public Relations Nightmare
Managing your technology may not be at the top of your list of important business activities, but perhaps it should be, because how your computers, database, network, phones, etc. are running can make the difference between being seen by your customers as competent and caring about their needs, or inefficient and unconcerned.
Asset Management Can Be a Daunting Task
Your technology must be chosen and sized to the required tasks and your staff must be proficient in its operation, but there is much more to keep track of. Your technology must be periodically upgraded. It is vital that software be updated for security and fixes. Hardware and software depreciate and must be either upgraded or replaced. When facing budget constraints, decisions must be made whether to continue using current equipment and software, or to replace it. For example, perhaps a three-year depreciation cycle could be extended to five years, but circumstances might dictate replacement, such as the inability of older equipment to support the software needed to remain competitive.