You are also in full control of the links so if you ever do get penalised, it’s easy to remove the links!
1. Contribute to large publications
The web is all about trust and people are hard wired to trust authority figures, whether it’s a doctor, police officer or an industry expert.
When you are cited or interviewed in large publications this adds to your credibility in your industry.
This is easier to do than most people think.
Services like HelpAReporterOut.com (HARO) and MuckRack.com enable you to get notifications when reporters need expert sources for articles and books.
There’s also the occasional TV appearance too.
But, it’s important to remember that you shouldn’t abuse these services, linksexpert if you cannot add value to an opportunity, don’t respond.
2. Create epic content and ask people to link to it
Great content that is promoted well has the potential to earn links but it needs a push.
I’m not talking about just emailing and saying “hey, look at this: I published an awesome piece of content and you should link to it”.
You need to be smarter.
First of all, create your piece of content, find resource posts and related posts where a link to your content would add value (if it’s not relevant, you’re wasting your time).
Craft your email link this:
Personalization – include a name at a bare minimum.
Do something for them and tell them what it is – e.g. share their post to all of your followers.
The call to action and a compelling reason – what you want them to do and why they should do it.
What you’ll do for them if they help you out – make it relevant and be creative.
Sign off – let them know you’re a real person.
When you make your outreach emails all about the person you’re contacting, they’ll be more likely to help you out.
It’s also worth considering that this email should be the first step in building a mutually beneficial relationship with the person you’re contacting.
Don’t just use them for a link and burn them – you are wasting opportunities that way.
3. Guest posting but not in the way you are thinking
Low quality guest posting is dead and quality guidelines are tightening for a lot of bloggers. This is how it should be.
Your guest posting strategy should go beyond trying to get as many links as possible. Focus on contributing to higher quality sites and writing better content.
This isn’t just for the link though, it’s for branding and visibility – that’s important.
Instead of a direct link to a blog post or your home page, get a link to a personalized landing page that offers visitors something for free in exchange for an email address.
The truth is that relying on Google to send you traffic is a mistake and social media isn’t as effective as it once was (e.g. Facebook’s organic reach dropping).
I’m not saying to drop SEO and social because they should be part of your marketing plan, but, a higher focus on building an email list is essential.
Traffic from guest posts will typically be more engaged than any other source, they’ve already read your content, they know a bit about you and they want more from you.
Afterwards you will have more people to market your products/services to.
These are the three techniques I find the most effective:
1. Private blog networks. Anytime you can “own” your links you’re in a really good position. I’m not a fan of buying links on others PBNs though. Building a PBN is not cheap and not easy so this isn’t a solution for everyone.
2. 404 link reclamation. Go to GWT and download any pages you have that are currently showing 404. I like to run the full list through Scrapebox to check page authority and amount of backlinks pointing to each of these individual URLs.
Ideally you’ll redirect all 404 pages but if you have a group of URLs with valuable inbound links you might be more selective as to where you redirect these specific URLs.
3. Outreach. Definitely not the easiest and takes the most time. If you create a relevant piece of content you can follow up by reaching out to niche bloggers and sites linking out to similar resources.
It’s definitely not scalable but sometimes you only need a handful of these types of links to really move the needle in the SERPs.
As always, the “most effective” methods vary depending on your industry and goals. While I’m not willing to reveal my trump card, I will say these 3 tactics are the ones I enjoy working with the most.
1. Reverse Guest Posting – Finding bloggers in your industry with big followings and paying them to write on your blog consistently.
This is one of the fastest ways I’ve found to build up your blog’s audience, because every time they write an article on your site, they’ll share it with their current following. This is much more efficient than building an audience from scratch, and of course, it builds nice natural links.
2. Visualizing data no one else has – I think OK Cupid Blog do this the best. They were able to take unique data points they had and visualize them in interesting ways.
For example, they found that most people who like the taste of beer are also more likely to sleep with someone on the first date. The data is comical and interesting to read.
3. Asking – One of the most underutilized linking tactics, is just asking your biggest fans if they’ll link to you, mention you, tweet you, etc. If you have their email address, you can figure out if they have a blog.
Tell them you’ll give them something for a review, mention, etc. It’s pretty straightforward and easy, but you do have to figure out who your biggest fans are first.
The definition of “most effective” would ultimately depend on your own objectives. The role of link acquisition can potentially serve multiple purposes therefore your adopted link building strategy will depend on your goals as a business.
Do you want to increase organic search rankings be it local, nationwide or global? Do you want to drive customers directly to your website? Are you looking for increased brand exposure?
Traditional forms of link acquisition such as directories, article syndication etc were widely used to influence search engine rankings for glory keywords. This is where many business often feel their link building strategy efforts would be “most effective” – improved search engine rankings for glory keywords.
However, targeted link acquisition through local citation supported by the maintenance of NAP consistency can improve location based marketing efforts. This will arguably form the “most effective” link building strategy for small/medium sized businesses seeking to increase their local presence online.
Also, although often (somewhat unfairly) overlooked in the SEO industry, link acquisition can (and should!) be used as an effective method of increasing referral traffic and lead generation. Often businesses will lean towards link building as a method of gaming rankings rather than method of customer acquisition.
Personally (and I think many would agree) the days of mass link building are dead and buried, so if you’re considering engaging in any mass link building activity such as directory submissions, article syndication, guest posting, forum or blog commenting then think again!
So what are the “most effective” techniques? A combination of the above but with greater focus on brand awareness rather than link building.
1. Interactive Content Marketing
Content marketing is one of the most significant forms of link building, however link acquisition is only one of the multiple benefits.
By content marketing I am not referring to old school techniques article syndication, blogging, PR releases or any such tactics; I’m referring to today’s interactive content marketing techniques such as those offered by Ice Viral.