Whether your blog is about the importance of being prepared for killer zombies, or is advertising for your waffle maker company, the intention of you writing a blog is for it to be seen. In order to accomplish this goal and gain a following, implementing the right blog marketing strategies is very important. Here are some tips to keep in mind while promoting your blog on the web P3 Powergroup:
Your Blog Name – Incorporating your keyword phrase into your blog title can be one of the best moves you can make. For instance, if you are writing a blog that is focusing on the “mating patterns of ladybugs”, you could insert the keyword phrase into your title like so – “Studies Show the Mating Patterns of Ladybugs to be Rather Odd”. It’s imperative to come up with a genius blog name that grabs the attention of your target audience.
Tag, You’re It! – Tag, tag, tag, and then tag some more! Tag your blog site and your blog posts with relevant keywords and phrases so the search engines are sure to include you in their search results. For example, if your blog site focuses on different sounds that babies make when hungry, tag it with keywords and keyword phrases such as: baby, babies, children, baby sounds, crying, hunger, hungry. Making sure that essential keywords are tagged is very important but be sure not to overdo it.
Stick To It – One of the best and least well known blog marketing strategies is the use of “sticky” posts. A “sticky” post is a post that will always stay at the top of each desired blog category, thus keeping your assigned keywords at the top of the page and encouraging your sites rankings. Blogging sites such as blogger.com and wordpress.com make this feature readily available to you.
Ping It – Pinging your blog using online ping site services lets the search engines know you have updated your blog.
Categorizing Is Important – Separating your blog posts into categories that share the same or similar keywords and keyword phrases is definitely important. Keep your blogs well organized – the dairy with the dairy, the veggies with the veggies. The strategy is around being consistent and keeping categories relevant to your blog.
Utilize Widgets – The widgets that sites like wordpress.com and blogger.com offer to enhance your blog are important to take advantage of. Don’t go crazy and add every single widget to your blog just so you can say you did, but when it comes to widgets that offer the ability to your readers of quickly and easily sharing your blog through various social networking sites with the click of a button, don’t skimp! Never underestimate the power of a widget.
Feed Internally – “What?” you say. List the titles of other relevant blog postings at the end of a blog posting, thus creating an internal feed which will allow your readers to quickly see and access other related posts they may be interested in.
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