Without question, building a substantial email list should be one of every marketer’s priorities. A responsive list can be worth its weight in gold. However driving traffic and building your list is only one part of the marketing formula. Increasing your conversion rate is the other part.
Encouraging people to buy is easier in theory but much harder in practice. With scams becoming rampant, people are also more skeptical. Instead of jumping on the ship towards financial freedom, they will question your motives and suspect the legitimacy of the program.
One way to convince people to buy is by offering bonuses. Everyone wants freebies after all. It’s no marketing secret but it’s one that is often disregarded. The key is to offer the right bonus that your prospects will consider to be valuable. It’s basically a win-win situation for both parties.
Bonuses can also be used in other ways. For instance they can be used to encourage people to opt in to your list.