Blogging is not as new as you may think, it has been around since the late 1990’s. Only now is it becoming really main stream and coming to the fore. It started out as being a means to post simple one line comments on a webpage, where surfers could give feedback on products or services. Since then, these basic sentences have now blossomed into pages of dialogue about diverse subjects ranging from personal interest to corporate issues. But the really interesting thing is that advertisers have cottoned on to the power of blogging. As blogging evolves in its importance, it is becoming clear to anyone serious about establishing and maintaining a strong internet presence that blogging is the must have new internet marketing tool. To help you exploit blogging as an online marketing tool, follow these five tips: 1. Blogging Is Simple, Easy and Fun. It is one of the most straight forward ways of getting your views about hot topics, products or services aired online. You don’t need fancy qualifications to set- up a half decent blog. As long as you have an average command of English and can use a PC, you are half way there. All you need are ideas and the commitment to get writing, typing fast always helps but that improves with time. Blogging allows you to publish your own take on life, health, wealth and relationships amongst others. It’s like having your own magazine and you’re your own editor. You can review anything from TV shows, music, fashion, food, developments in current affairs along with a multitude of products and services. The more genuine and informed you are the better your articles will be. 2. Blogging Is Believable. Advertising is inundating people from every angle with “buy this and buy that”, so much so it makes people immune to publicity or at the very least less suggestible. The difference with blogging is that, it is about ordinary folk talking about what interests and matters to them. Blogging is like listening to your friend and there is nothing more powerful than word of mouth which has huge power to persuade. If you get a recommendation with a balanced argument from someone you trust, you are more likely to try that product. You feel that you have insider information, a heads up if you will! 3. Blogging Is Cheap. Most people blog for free because blogging is still a novel medium, there hasn’t been wide spread charging for it. It is still evolving organically, and it would appear that advertising is where providers are covering their costs. The majority blog on dedicated free sites specifically designed to cater for bloggers. Other generic websites offer blogging sections for visitors to chat and share feedback, or they have an informal section where their own staff or personalities blog in a chatty style to attract fans. More serious bloggers especially businesses should consider paid blogs as you have so much more control over your content. You can advertise and can generate revenue from advertising on a paid blog. 4. Blogging Builds Reputation. The more you educate your readers about your area of interest and the more you demonstrate you know what you are talking about, the more authority you develop. Readers become to trust you and your word. As your credibility increases you start to attract more hits, firstly because of word of mouth but also because your blog gets linked to by other blogs and websites. If you have managed to become a real authority in an area, you could find interest from the commercial sector who want to associate their business with you. Success breeds success because you have established a good reputation, you will find that industry may want to advertise with you or you could get paid for referrals from your blog as an affiliate. 5. Blogging Grows Market Share. You can build market share by f Article Source:

Blogging, now regarded as an important part of social networking has both Pros, and Cons. For some of us, blogs are a part of our daily lives. We live on blogs and blog about everything from our experience in the grocery store to our friends and families. Others use blogs for showcasing their business, products, or services, offering unique content to help promote such wares and services concrete-everything.

What are the Pros of having a blog?

1) Ease of Use.
Blogs are relatively easy to use, navigate around and set up. No matter what blog platform you decide on, simple blog formats are available and a basic blog can be built rather quickly. One does not have to have the formal knowledge of any technical “HTML” lingo. If you do know this, it is only a huge plus and will help you transform your basic blog into a superb blog in no time.

2) Cost = Free.
Most blogs are free to use and can be used for personal use or business use. Make sure to review the terms of service on your blog service to ensure you are familiar with what content is permitted.

3) Create and Grow a Following.
Blogs allow the blogger the ability to create and build a following. “Followers” or “Subscribers” of your blog will be kept abreast of your latest articles (postings) or communications via subscribing to your blog or RSS feeds from your posts.

4) Time Saving Techniques Can Be Combined With Blogging To Aid in Social Networking.
Blogging allows you to tie in other programs to help your social networking flow more smoothly and your business gain more exposure. For instance, you can set up your blog to automatically import and post your new blog posts to your Facebook. They can also easily be shared with Twitter. Tying in all your social networking is just another quick and easy way to gain exposure. Using time saving techniques can make social networking only a few minutes of your daily routing, and some that will pay off.

5) Limitless Cross Exposure and Blog Ideas.
Blogging also allows you to pick any topic you wish and each post is unique. Each post goes out into cyberspace with its own web address. One post may obtain Google Page Rank on its own. By doing so your blog may gain more exposure if one article becomes popular. If you blog once about strawberries and once about cars, each will have its placement in cyberspace. You can also cross-promote with other bloggers, by interviewing and linking to each other’s blogs, you keep the content flowing. Blogs allow for unlimited cross exposure and therefore grow your blog presence.

6) You Can Obtain a Domain Name For Your Blog.
Worried about your blog not being regarded as a “real” website? You can easily obtain a domain name from a domain company (like GoDaddy) and redirect your domain name to your blog. This is inexpensive and easy to do. Browse my other articles for step by step how-to’s on this.

So what are the cons of blogging?

1) The Only Cons Are Determined By You.
If you stop producing content, your blog followers will stop reading, and you will lose credibility and page rank (if you built any page rank to start with). You must be dedicated not only in content building, but in submitting your blog to search engines, and building page rank to drive visitors to your blog. Blogs require more work up front. Once you have gained exposure and built up your fan base, it’s smooth sailing and continuous content producing that you will want to focus on.

Though some may frown upon having a blog as your website, in this day and age blogs are more widely accepted as such and can be a viral form of self marketing. Who b

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