Amazon has been a busy company for the past couple months. They have been improving the quality of their services. Offering more to their Amazon Prime Members and preparing to release some great new versions of their popular eBook reader.

Over the past two months, Amazon has:

Released their Kindle 4.
Gotten the rest of their 4th generation Kindle eBook readers ready for a November 15th release (Kindle Touch, Kindle Keyboard).
Prepared for the launch of their first tablet, the Kindle Fire, also to be launched on the 15th of November.
Made a few deals with motion picture and television companies, adding to shespeaks the amount of movies “Amazon Prime” members can now download for free.
Setup deals with quite a few libraries for electronic lending of eBooks from these libraries.
Created 5 branded Amazon publishing houses dedicated to quality eBooks at low prices.
But Amazon was not ready to say “good enough” to all of that they have accomplished. They had more to offer for their Amazon Prime members.

Amazon Prime membership was already a good deal. For a simple $79 membership fee, the Amazon Prime member will receive:

Free two Day shipping.
$3.99 flat fee for overnight shipping regardless of cost or price for shipping.
No cost limit for free shipping. (An item could conceivably cost less than Amazon pays to ship it).
Access to thousands of streaming Movies and TV that are free to Amazon Prime members.
They offer so much I almost feel like Renee Zelleweger from, “Jerry McGuire”. “You had me at Hello, Amazon, you had me at Hello!”

Somehow, Amazon has managed to pack even more into the Amazon Prime Membership, without even raising the cost of membership.

Now Amazon adds what they call the, “Kindle Lending Library”. This new service is a way for Amazon Prime members to “borrow” books from other members and read them for free.

Here is how it works: Person A purchases a book from Amazon and marks it free for sharing. That is all Person A needs to do. From that point on, Person B, C, D (etc.) can read that book for free and Amazon keeps track of the details.

Of course, there are limits, or Amazon would never sell books again. You can only have one “borrow” at a time. Once you get a new one, the old “borrow” goes away. There is also a limit of 1 book that can be borrowed per month.

So effectively, assuming the books you want to read are shared by others, this gives you 12 free eBooks to read each year. Assuming average eBook prices of $9.99, this means that this feature alone is worth $120 a year to the Kindle owner. Not bad at all. All you pay is $79 dollars to get a $120 value in free eBooks, thousands of free movies and TV downloads and free and/or reduced price for shipping. Amazon really seems to know how to pack some value into their Amazon Prime Membership.

In a time when some companies are trying to figure out how to charge you more Amazon seems to be trying to figure out a ways to give you more. A refreshing change!



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